
The Service Page Brief: What to Decide Before a Web Design Project Starts
A practical brief for defining the audience, offer, proof, and decision path before design starts moving pixels around.
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OneZero Journal coverage for Web Strategy.
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Start with the decision in front of you. Each desk links the thinking to a practical service route when you are ready to move.

A practical brief for defining the audience, offer, proof, and decision path before design starts moving pixels around.

Before spending on traffic, check whether the current site makes the offer, proof, and next step easy enough to trust.