The ranges below are planning bands in Canadian dollars. They help a serious buyer choose the right conversation without pretending every website, workflow, integration, and risk profile costs the same.
Final scope, fees, taxes, third-party costs, media spend, licensing, hosting, and payment schedule are confirmed in writing before work starts.
Modernization Blueprint
Typically $2,500-$7,500 CAD
For a business with a costly bottleneck, unclear product idea, difficult buying journey, or system decision that should be mapped before a larger build.
- Business and user problem definition
- Current-state journey or workflow map
- Evidence, data, integration, and risk questions
- Recommended first release and planning range
Website & Growth System
Typically $8,000-$18,000 CAD
For an established business whose positioning, service pages, proof, landing paths, inquiry experience, and measurement need to work as one system.
- Message and information architecture
- Responsive website or focused landing-page system
- Proof, forms, conversion routes, and launch QA
- Editable handover and an improvement roadmap
Prototype, Portal or Automation Pilot
Typically $12,000-$30,000 CAD
For a focused workflow, client experience, internal tool, AI-assisted task, integration, or product idea that needs a reviewable first release.
- User roles, workflow, states, and approval rules
- Clickable or bounded working prototype
- Approved or synthetic test data
- Findings, limitations, and production recommendation
Production Application or Connected System
From $25,000 CAD
For custom applications, multi-role portals, connected operations, deeper AI systems, or builds with meaningful permissions, data, integration, testing, and support requirements.
- Staged scope and acceptance criteria
- Production build, integration, and verification
- Access, error, monitoring, and recovery planning
- Documentation, training, and agreed handover or support
Growth & Operations Cadence
Typically $2,500-$15,000 CAD per month
This is an operating rhythm for businesses that have enough live activity to learn from. It is not an undefined bucket of hours or a promise of constant redesign.
A practical monthly cycle
- Review search, campaign, inquiry, sales, and operating signals available to the team
- Choose a small number of high-value tests or improvements
- Ship approved content, pages, automation, reporting, or workflow changes
- Document what changed, what was learned, and what comes next
Renewal must earn its place
The cadence should continue only while the work is producing useful improvements, evidence, or operating support. Media spend, large feature builds, emergency support, and third-party fees are scoped separately.
What changes the price
- Number of users, roles, pages, workflows, and approval states
- Quality and readiness of copy, assets, data, and existing systems
- Integrations, migration, identity, payment, privacy, and security requirements
- Prototype versus production expectations
- Testing, accessibility, documentation, training, hosting, monitoring, and support
Choose the smallest investment that can answer the real business question.
A project conversation is used to confirm fit, dependencies, scope, and whether paid discovery should come before a larger commitment.