The launch version of the work section should stay disciplined: fewer examples, better examples. One strong case study is worth more than a gallery of vague claims.
NeededBefore state
What was confusing, underperforming, slow, hard to trust, or hard to update before the work started.
NeededWhat changed
The concrete strategy, copy, structure, design, SEO, form, or operating-system improvements made.
NeededOutcome signal
Use real numbers when available. Otherwise use verified qualitative outcomes, owner feedback, or process improvements.
What good proof looks like
- Clear before-and-after context
- Business problem, not just design changes
- What was actually done
- Visible outcomes, operational improvements, or stronger trust signals
Use this section to build confidence without inventing scale or pretending to be a large agency.